JackDixon
I build what Cardinals fans click, open, scan, and show up for.
I'm a cross-functional marketing coordinator working across digital marketing, web and digital product, email and CRM, fan growth, special events, partner activations, and game day. This is a record of that work: what I made, my role in it, and where fans saw it.
Where fans saw the work
Pick a place to see every project that lives there.
Idea to fan experience
Most of my projects run the whole path. I'm the person who carries a concept from the first playbook to the day fans walk through the gate.
- StrategyPlaybooks, audience, objectives, and timeline
- CopyMessaging for pages, email, text, and signage
- CreativeDesign direction in Figma and Photoshop
- BuildWeb pages and email, coded and tracked
- ApprovalsPartners, licensors, and brand review
- PromotionEmail, web, text, app push, and social
- On siteGame day execution, tables, and the field
- RecapResults, tracking, and what to do next time
Teams I work with
I taught myself to code the pages I used to request.
Using AI as a pair programmer, I learned HTML, CSS, and JavaScript on the job. Pages that once waited in a queue now ship from my desk as scoped, copy-and-paste CMS blocks that survive the platform's style stripping.
<!-- pages I've coded and shipped --> <section class="single-game-tickets"> <section class="foundation-5050-raffle"> <section class="international-canada-mexico"> <section class="kids-club"> <section class="latino-heritage-day"> <section class="youth-football"> <section class="legends"> <!-- …and more every week -->
Also built
More pages and components I designed and coded for azcardinals.com and the Cardinals Foundation.
Toolkit
Where the work gets made, from first sketch to the send button.
Built for the Red Sea.
Every item on this page went live for real fans, members, donors, or Legends of the franchise. I keep adding to it as the season goes.